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ingredients + more

How do you get the best hair? It starts with the best ingredients! This section has many answers to common questions about what to look for in an optimal hair routine for you.

pH Levels

A normal pH balance helps to seal hair cuticles, prevent unwanted breakage, and lock in natural oils. Many people ask about the pH levels of our products, so we’ve provided a full list sorted by collection for you here!. SIGNATURE COLLECTION:. SHINE

Alcohol

You’ve probably heard that alcohol is bad for your hair – it’s going to dry your hair out, right? Well, not all alcohols are created equal, and in fact, some forms of alcohol can be beneficial and even hydrating! For hair care purposes, alcohol is di

Allergies

If you have an allergy or sensitivity, we advise consulting with your personal physician before using any product and performing a small patch test if possible before use. Full ingredient lists for our formulas can be found on every product page, and

Parabens

What are they and what do they do?. Parabens are preservatives that are used in some hair care products by other companies as a preservative to prolong shelf lives. Some research suggests that parabens may be linked to drying of the scalp, fading of

Phthalates

What are they and what do they do?. Phthalates are sometimes used as solvents in many hair and cosmetic products by other companies. Research has shown phthalates may interfere with reproductive function and hormonal systems as well as cause birth de

Proteins

What are they and what do they do?. Proteins are large, complex molecules that play many critical roles in your body – we use them to build and repair tissues as well as make hormones and enzymes. Healthy hair starts with healthy building blocks, so

Silicones

What are they and what do they do?. Silicones are used in hair care to provide shine and lubrication, and they also provide glide, slip, conditioning, and detangling benefits!. Should I avoid silicones?. Silicones are non-toxic and completely safe fo

Sulfates

What are they and what do they do?. Sulfates are chemicals called surfactants, which are commonly used in shampoos to lower the surface tension of the liquid they are in, making them easier to mix with water to create a foam or lather. They help to s